Realization of the new website for the Claet Theatre
Realization of a new and responsive web site, adaptation of all old contents in addition to the maintenance and development of the SEO The customer
The Compagnia Teatro Claet is a historic association of theatre amateurs, one of the most rewarded associations at regional (the Marches) and national level.
With a history of over 30 years and a blog realized 10 years ago, the association needed to refresh its website without losing the SEO indexing achieved in 9 years of constant work of updating and storytelling.
• Replacing the old WordPress template with a new and responsive one,
• Giving more room to the various news and information related to the activity of the association.
• Maintaining as much as possible the excellent organic indexing on search engines.
• First, we identified together the most suitable type of template
• Then, we transferred all posts from the old blog to the new one trying on the one hand to activate a filter function in order to keep the news on the blog, on the other hand we tried also to transfer all the other contents to the dedicated sections.
• We drafted all new missing texts
• On the one hand we tried to keep all the excellent indexing on search engines and on the other hand we tried to create new opportunities for organic indexing by updating the WordPress CMS